multicultural marketing & service links
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Translating Your Marketing Message
More restaurant companies are creating Spanish-language advertising
campaigns and other special promotions to reach the growing Hispanic
market. By Jay Iwanowski
Diversity
Dollars and Sense
The business world is embracing diversity now more than ever
before. By Ira Apfel
Hispanic & Asian Marketing
Communication Research
Your source of strategic multicultural, ethnic, and international
marketing research in the Hispanic / Latino, Portuguese, and Asian
markets.
The
Market Segment Group: Ethnic Market Report
The Ethnic Market Report compiles data from over 5000 interviews
among Hispanics, African Americans, Asians and Anglos. Areas covered
include marketing, politics, social issues, and business, among
others.
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